I have been at a two day meeting where one of the topics was how do we recruit more kids into outdoor activities specifically hunting and fishing. More importantly how do we get them to develop a conservation ethic? The future of wildlife conservation is very much in question as the numbers of hunters and fisherman face precipitous decline. Because much if not all of the funding for wildlife conservation comes from hunters and fisherman and there is not a young cohort in line to replace the aging population something will have to be done very quickly.
There are a number of good programs but I wonder if we are not adapting to their world and consequently are missing in the conversation. They are digital natives and most of the folks in the room with me were analog or digital transplants like me. I wonder what part of the conversation we are missing completely.
How do we learn to speak in their language and develop products that they will connect with. This is a most basic customer question and how does the conservation community change to deliver in this situation? It seems so far like the conversation is mostly about making more customers like the ones we have and not about adapting to meet the customers that are now in the marketplace.
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