I just noticed that I was quoted over on the Maine Web Report Lance Dutson has been very critical of the Maine Office of Tourism and their handling of the state internet marketing. Unfortunately I am not certain that it is just the state if our visitors are using the internet less than the national norm. Maybe they do not expect us to be connected. I did have clients this summer that were suprised at my web capability.
Still I wonder if it is somehow connected to Maine Tourism actually being a collection of niches and not one monolithic market. Certainly the outdoor recreation segment that I am part of is a niche and much of my marketing effort over the years has been aimed at explaining to the majority of travellers that a guide will vastly improve their experience in the Maine Outdoors. Some who travel frequently and use guides wherever they go understand the value I offer but many need to have it explained.
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